Sabtu, 30 November 2013

[S841.Ebook] Ebook Download Invitation to Psychology (5th Edition), by Carole Wade, Carol Tavris

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Invitation to Psychology (5th Edition), by Carole Wade, Carol Tavris

Invitation to Psychology (5th Edition), by Carole Wade, Carol Tavris



Invitation to Psychology (5th Edition), by Carole Wade, Carol Tavris

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Invitation to Psychology (5th Edition), by Carole Wade, Carol Tavris

Emphasizes critical thinking, culture, and gender

 

Invitation to Psychology, 5/e, shows students why scientific and critical thinking is so important in the decisions they make. In clear, lively, warm prose, this edition continues the title’s integration of gender, culture, and ethnicity. By the end, readers will learn how to interpret research and to address and resolve controversies.

 

MyPsychLab is an integral part of the Wade/Tavris/Garry program. Engaging activities and assessments provide a teaching and learning system that helps students think like a psychologist. With MyPsychLab, students can watch videos on psychological research and applications, participate in virtual classic experiments, and develop critical thinking skills through writing.

 

Invitation to Psychology, 5/e is available in a new DSM-5 Updated edition. To learn more, click here.

 

This title is available in a variety of formats – digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more.  

  • Sales Rank: #60958 in Books
  • Brand: Brand: Pearson Publishers
  • Published on: 2011-01-29
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.88" h x .81" w x 8.96" l, 2.55 pounds
  • Binding: Paperback
  • 624 pages
Features
  • Used Book in Good Condition

From the Back Cover

 

About the Author
CAROLE WADE  earned her Ph.D. in cognitive psychology at Stanford University. She began her academic career at the University of New Mexico, where she taught courses in psycholinguistics and developed the first course at the university on the psychology of gender. She was professor of psychology for ten years at San Diego Mesa College, then taught at College of Marin and Dominican University of California. In addition to this text, she and Carol Tavris have written Psychology; Psychology in Perspective; and The Longest War: Sex Differences in Perspective. Dr. Wade has a long-standing interest in making psychology accessible to students and the general public. In particular, she has focused her efforts on the teaching and promotion of critical-thinking skills, diversity issues, and the enhancement of undergraduate education in psychology. She chaired the APA Board of Educational Affairs’ Task Force on Diversity Issues at the Precollege and Undergraduate Levels of Education in Psychology, as well as the APA’s Public Information Committee; has been a G. Stanley Hall lecturer at the APA convention; and served on the steering committee for the National Institute on the Teaching of Psychology. Dr. Wade is a Fellow of the American Psychological Association and of the Association for Psychological Science. When she isn’t busy with her professional activities, she can be found riding the trails of northern California on her Morgan horse, McGregor, or one of his Arabian stable mates, Condé or Ricochet.

 

Carol Tavris earned her Ph.D. in the interdisciplinary program in social psychology at the University of Michigan, and as a writer and lecturer she has sought to educate the public about the importance of critical and scientific thinking in psychology. In addition to this text, she and Carole Wade have written Psychology; Psychology in Perspective; and The Longest War: Sex Differences in Perspective. Dr. Tavris is also coauthor, with Elliot Aronson, of Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts; and author of The Mismeasure of Woman and Anger: The Misunderstood Emotion. She has written on psychological topics for a wide variety of magazines, journals, edited books, and newspapers, some of which have been collected in Psychobabble and Biobunk: Using psychological science to think critically about popular psychology. Dr. Tavris lectures widely on topics involving science vs. pseudoscience in psychology and psychiatry, on writing about science for the public, and many other subjects of contemporary interest. She has taught in the psychology department at UCLA and at the Human Relations Center of the New School for Social Research in New York. She is a Fellow of the American Psychological Association and a charter Fellow of the Association for Psychological Science; a member of the editorial board of the APS journal Psychological Science in the Public Interest; and a member of the international advisory board of the Institute for Science and Human Values.

Most helpful customer reviews

0 of 0 people found the following review helpful.
A up-to-date textbook with great content
By Joyce Cheeseman
This is a textbook for my Psychology course and I love the convenience of being able to purchase it on Kindle for about the same price my school store would have charged for a paperback. I did not know I could get MyPsychLab as a package deal, but that is okay. I am working with the site to try and get them tied together somehow. I later purchased a code from Amazon, but apparently it was not the right one and didn't work. $20 down the drain and I ended up paying another $55 on the site for access. MyPsychLab was not a requirement, but it is very helpful, especially the videos and interactive parts.

0 of 0 people found the following review helpful.
the material was great and easy to comprehend
By Mikayla
The reason I am giving this book such a low review is because it was only compatible with my iphone. That being said, I had to read for class and do my work on my iphone 6 screen which was difficult. It was not compatible with my tablet or computer and they are both less than a year old so it wasn't the devices. It was extremely difficult to do work in my class with those issues so I would make sure it works on what you have before purchasing. Other than that, the material was great and easy to comprehend.

0 of 0 people found the following review helpful.
Cosmetic Failure
By Serena
Fast shipping but the book was a mess!!! I know I'm only renting but I figured of I am paying tons of money to rent it then I could at least receive a presentable looking book that doesn't have crumpled up pages and rips all over the place. I just don't want to be held responsible for a cosmetically damaged book. I've rented from other places that would not rent books that look a mess. I definitely won't be renting from amazon again, although I still love the shopping site!

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Senin, 25 November 2013

[J762.Ebook] PDF Download Foundations of Human Memory, by Michael Jacob Kahana

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Foundations of Human Memory, by Michael Jacob Kahana

Foundations of Human Memory, by Michael Jacob Kahana



Foundations of Human Memory, by Michael Jacob Kahana

PDF Download Foundations of Human Memory, by Michael Jacob Kahana

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Foundations of Human Memory, by Michael Jacob Kahana

Foundations of Human Memory�(FHM) introduces the reader to the scientific study of human memory, from its origins in the early experiments by Ebbinghaus and Muller in the late 19th century, to modern day neural network and computational models that can explain a wide range of memory phenomena. �A distinguishing feature of FHM is its emphasis on the dialogue between theory and experiment, and how this dialogue has led to rapid progress in our understanding of human memory in the last few decades.

  • Sales Rank: #1240949 in Books
  • Published on: 2012-05-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.40" h x 1.00" w x 9.40" l, 1.40 pounds
  • Binding: Hardcover
  • 368 pages

Review
"This volume provides a thorough, rigorous and yet eminently readable account of scientific research on human memory... �The book brings together a huge amount of information and represents an important scholarly achievement."Henry L. Roediger, III, James S. McDonnell Distinguished Professor of Psychology, Washington University

"In this book, Michael Kahana gives a beautifully lucid treatment of how theories of memory have evolved in response to experimental data, from the verbal learning era to the present. �Combining mathematical rigor and extraordinary historical scholarship, Kahana has created the first truly indispensable memory textbook of the 21st century."Kenneth Norman, Associate Professor of Psychology, Princeton University

From the Back Cover
Advance Praise for Foundations of Human Memory:
"This volume provides a thorough, rigorous and yet eminently readable account of scientific research on human memory following in the great tradition begun by Ebbinghaus. �Michael Kahana reviews both data and theory on the classic tasks of paired-associate learning, free recall and serial recall, providing a comprehensive treatment that all researchers interested in the scientific study of memory will want to read. �The book brings together a huge amount of information and represents an important scholarly achievement."Henry L. Roediger, III, James S. McDonnell Distinguished Professor of Psychology at Washington University at St. Louis"In this book, Michael Kahana gives a beautifully lucid treatment of how theories of memory have evolved in response to experimental data, from the verbal learning era to the present. �Combining mathematical rigor and extraordinary historical scholarship, Kahana has created the first truly indispensable memory textbook of the 21st century."Kenneth Norman, Associate Professor of Psychology, Princeton University

About the Author

Michael Kahana, PhD, is Professor of Psychology at the University of Pennsylvania where he teaches both undergraduate and graduate courses on human learning and memory.� Kahana was the 2010 recipient of the Troland Research Award from the U. S. National Academy of Sciences.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Memory by the Numbers
By Daniel
Kahana, an acknowledged expert on memory, provides a thoroughgoing discussion of some aspects of human memory. However, the book is quite limited in scope, being focused on formal models of phenomena primarily involving verbal learning. While the author incorporates a few brief sections describing insights from cognitive neuroscience, those unfortunately remain marginal to the thrust of the presentation. Also missing are any discussion of priming and implicit memory, procedural learning, the relationship between emotion and memory, or conditioning. There is also not much of an attempt to connect ecological aspects of human memorial competence with the laboratory models which Kahana indeed expounds with great erudition and insight. Readers will find very helpful expositions of a selection of issues relating to the classic models of memory research, but must look elsewhere for a comprehensive account of human memory.

1 of 2 people found the following review helpful.
A great introduction to the field
By F. Spiral
I'm new to the topic of memory and memory modeling, and found "Foundations of Human Memory" to be a very good introduction. The author alternates between discussing specific experiments on memory that have been done (most experiments involve having people memorize lists of items for later recall), and discussing different ways of replicating the same results using computer models, trying to discover how memories may be stored and accessed. The main thing to take away is that human memory can be studied by performing experiments that isolate very specific tasks - this is more about statistics and empirical observations than speculation.

The book doesn't cover much more than how lists of items may be stored and accessed in the brain (I imagine this is because it would be hard to perform experiments on broader functions of memory). I got stuck on the introduction to neural networks for a bit, but that's just because I'm not that great with math and really wanted to understand what the author was saying in depth before continuing. Otherwise, the tone is pretty straightforward and readable.

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Sabtu, 23 November 2013

[A749.Ebook] Fee Download Strength and Physique: High Tension Exercises for Muscular Growth, by James K. Chan

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Strength and Physique: High Tension Exercises for Muscular Growth, by James K. Chan

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Strength and Physique: High Tension Exercises for Muscular Growth, by James K. Chan

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Strength and Physique: High Tension Exercises for Muscular Growth, by James K. Chan

All exercises work muscle, but not all exercises BUILD muscle. With over 200 photos, this book showcases exercises that build muscle and build muscle in all the right places. Many of these esoteric exercises create HIGH MUSCULAR TENSION and can be performed in a home gym with barbells, dumbbells and body weight. In this book, you'll discover: - How to build MASSIVE MUSCLE over your entire frame. - How to refine your musculature and give it the classical V-taper. - Why high muscular tension is the primary factor in muscle growth and what exercises produce this high muscular tension. - What rep ranges are best for each muscle group. - How to manipulate tempo to ignite muscle growth. - How to increase your pull-ups for a powerful, wide back. - How to forge an armor plated chest. Discover all this and much more! Learn the science of strength and the art of physique.

  • Sales Rank: #1462426 in Books
  • Published on: 2012-11-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .49" w x 8.00" l, .96 pounds
  • Binding: Paperback
  • 214 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
A Book on the Art of Looking Good Naked!
By Gym Warrior
For those of us who just want to look good and build the superhero/Spartan/gladiator physique, this book is a Godsend. Most exercise books have too many exercises to choose from, which is very confusing to those of us who are beginners. This book sifts through the thousands of exercises that are out there and showcases only the ones that build muscle.

Some of the exercises build up muscle all over your body, while others build up specific muscles, what the author calls "pivot points." The author explains pivot points as muscles located in strategic spots on the body that, when developed, give you the classical V-taper. So not only does the book showcase muscle building exercises, but it also explains why you would develop certain muscle groups and how to target them for aesthetics.

Some of the other things I learned from this book:

-How to create high muscular tension throughout the entire range of motion
-How to group exercises together to hit a single body part and make it grow (this gave me awesome pumps in the gym BTW)
-What reps each muscle group responds to (this part was educational, since I've never seen this information anywhere else)

This is an awesome book for both the beginner and the advanced lifter who lifts solely for looks. There is a lot of training information in it, so the book may be a little overwhelming for the beginner. But I found that I could easily apply the exercises and training techniques in the gym.

2 of 2 people found the following review helpful.
His best book yet!
By Target Shopaholic
I have every one of this guy's books, and I can say that this is definitely his best one. What marks this book different from his previous books is that this volume has numerous exercise photos, so you're shown how to do these exercises. If you're interested not just in building muscle, but building a physique similar to that of a gymnast's (wide shoulders, lean muscular arms, ripped abs) then this book is a must have. The author showcases a wide variety of exercises that build muscle from a variety of angles. I learned quite a few new exercises which I had never seen before. I tried some of these exercises in the gym, and they definitely gave me an incredible pump.

The author also introduces some interesting training concepts in this book. He shows you how to pair up and group exercises together so that you can extend the tension on a muscle so that it grows. He also talks about a concept called pivot point training, and shows you a diagram of muscles to target that will give you the muscular V-taper look. The author also lays out the best rep ranges for each muscle group, as each muscle is made up of different fiber types.

A great book for the exercise enthusiast who wants that extra edge.

0 of 0 people found the following review helpful.
A must have for the body-builder at any level.
By Ben Ef
I was excited to hear about this book from the author's website so I ordered it and was not disappointed when it arrived. The contents are laid out in a straight-forward manner with easy-to-read charts and programs. Beginning with a brief, but all-important note on determining your goals - do you want to build bulk, symmetry, definition? - followed by chapters on the importance of tension in building muscle fibers, and a very informative chapter on the types of muscle-fibers found in each body-part, and the most effective weight/rep ratio for each. There are also some extremely important chapters on how to utilize your exercise regime in order to get maximum, extended tension from each exercise. These informative chapters suggest the most effective weight/speed/rep/set/ ratio that may be required for optimum muscle building.

In the main body of the book each body-part is discussed in detail - each body-part being given its own chapter. Each recommended exercise is accompanied by illustrations and a detailed written description of the correct form to use. Additionally, each chapter provides a detailed workout chart that recommends a specialization regime for each body-part.

An altogether highly informative work that is perfect for home weight-trainers like myself, and gym trainers alike. The high-tension information, the targeted workout regimes, as well as the "6 factors program" discussed at the end of the book, have all helped to change the way I work out for the better, and I feel as though I am able to get more out of each rep/set/exercise than I was before.

An excellent work and a must-have for anyone serious about building muscle.

See all 5 customer reviews...

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Jumat, 22 November 2013

[X536.Ebook] Ebook Free , by David E. Goetsch Technical Drawing for Engineering Communication (7th Seventh Edition) [Hardcover]From Cengage Learning

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  • Sales Rank: #9826616 in Books
  • Published on: 2014-12-17
  • Binding: Hardcover

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Kamis, 21 November 2013

[L492.Ebook] Download PDF The Faith of 50 Million: Baseball, Religion, and American CultureFrom Westminster John Knox Press

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The Faith of 50 Million: Baseball, Religion, and American CultureFrom Westminster John Knox Press

The Faith of 50 Million features essays by religion scholars who analyze the relationship between baseball and theology in American culture. Topics include the sense of national identity, baseball and civil religion, "saints and sinners," baseball and the American Dream with regard to racial integration, women and baseball, baseball as metaphor, and baseball as spiritual autobiography. Readers will love this fascinating intersection of baseball, race, American civil religion, and contemporary sports culture.

  • Sales Rank: #1091349 in Books
  • Brand: Westminster John Knox Press
  • Published on: 2002-03-01
  • Released on: 2002-03-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .71" w x 6.00" l, 1.05 pounds
  • Binding: Paperback
  • 274 pages
Features
  • Great product!

From Library Journal
The religion scholars in this intriguing collection view baseball as a civil religion that can tell us much about American character and attitudes. Although more of us probably watch the Superbowl than any baseball event, baseball, with its historic claims and ties, is still regarded by many as the national pastime. Evans and Herzog, both professors at the Colgate Rochester Crozer Divinity School in Rochester, NY, present ten essays on a wide range of topics, from the racial integration of the sport to the role of women and baseball. The authors, including Stanley Hauerwas (theological ethics, Duke Univ. Divinity Sch.), Christopher H. Evans (church history, Colgate Rochester Crozer Divinity Sch.), and Tracy J. Trothen (ethics and pastoral theology, Univ. of Winnipeg), are especially adept at examining how baseball has always been susceptible to gambling and corruption. Although written from a Protestant religious background, this unusual anthology will appeal to readers of various faiths and is best suited for libraries with comprehensive religion or sports holdings. Paul Kaplan, Lake Villa Dist. Lib., IL
Copyright 2002 Cahners Business Information, Inc.

Review
"A gem in every way." -- John Rossi, author of "The National Game: Baseball and American Culture"

"Lively essays on American baseball by diamond-minded theologians." -- David Q. Voigt, author of "Baseball: An Illustrated History"

“A unique and deeply felt study of the game so close to the dreams and emotions of many generations..." -- Donald Honig,author of Baseball America

“Not just a single, double, triple, or a home run, but a grand slam!...A ‘must’ read.” -- Benjamin G. Rader, author of Baseball: A History of America's Game

About the Author
Christopher H. Evans is Vice President for Academic Life, Dean of Faculty, Sallie Knowles Crozer Professor of Church History and Director of United Methodist Studies at Colgate Rochester Crozer Divinity School in Rochester, New York.

William R. Herzog II was formerly Sallie Knowles Crozer Professor of New Testament Interpretation at Colgate Rochester Crozer Divinity School in Rochester, New York. His books include Parables as Subversive Speech: Jesus as Pedagogue of the Oppressed; Jesus, Justice, and the Reign of God: A Ministry of Liberation; and The Faith of Fifty Million: Baseball, Religion, and American Culture, all published by WJK.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Thank God for Baseball
By C. B. Park
I expected a review of the phenomenon of baseball in American culture. What I didn't expect was good scholarship and fine theological reflection! Both are there. The essays are wonderful and examine the parallels between Christianity and baseball from the perspectives of history, ethics, and hope. Read it before your next trip to the ball park!

0 of 0 people found the following review helpful.
Complicated but compelling
By ilovedogs
I wound up picking and choosing chapters of this book because often got lost in the theological issues. The chapters on Jackie Robinson and Rickey, Christy and Pete, and Shoeless Joe were very interesting. My own father was a young mill league player in 1919 and even though I was a "girl" he loved to share with me the stories of the glory days of the game. This book brought much of him back.

While I have always been a strong supporter of Title IX, I'm not sold on the interest among women to play professional baseball. Likely the WMBA among other pro groups are more compelling interests for our gender. Not really my call, but the ladies really did not convince me of the need for a pro ladies league.

Admittedly I had to make myself stick with the "Old Man and the Sea" along with the other theology based chapters, I just could not wrap my brain around some of the reasoning. No matter, I'm of the opinion that we do need to attempt to understand stuff that appears incomprehensible and challenging.

Now, let's get busy and get Shoeless Joe in the Hall of Fame. The book made a great rational case for righting a wrong.

0 of 0 people found the following review helpful.
A good book that did not quite meet all my expectations.
By J. Scanlon
I read this book as I continue to develop my own theology of baseball. I enjoyed reading this book but wish it would have gone a little deeper. The author's main theological issue involves creating an inclusive kingdom which he compares with Jackie Robinson breaking through the color barrier in baseball. For a deeper theological connection, I suggest John Sexton's Baseball as a Road to God.

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Selasa, 19 November 2013

[M715.Ebook] Ebook Atlas of Oral and Maxillofacial Surgery - Elsevieron VitalSource, by Deepak Kademani, Paul Tiwana

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Atlas of Oral and Maxillofacial Surgery - Elsevieron VitalSource, by Deepak Kademani, Paul Tiwana

Enhance your OMS surgical skills with Atlas of Oral and Maxillofacial Surgery! This practical guide, written by respected international contributors and edited by OMS experts Deepak Kademani and Paul Tiwana, offers detailed, step-by-step instructions and over 2,000 full-color illustrations that demonstrate how to plan for and perform oral and maxillofacial surgical procedures safely and efficiently. Comprehensive coverage addresses the broad scope of the specialty, ranging from the surgical anatomy of the head and neck to oral surgery, implant surgery, orthognathic and craniofacial surgery, cleft lip and palate, craniomaxillofacial trauma, management of head and neck surgery, reconstructive procedures, TMJ surgery, and aesthetic facial surgery.

  • A comprehensive approach to OMS operative procedures offers practical guidance to the management of patients with oral and maxillofacial disorders, with each surgical procedure chapter approximately six to eight pages in length and covering the following topics: armamentarium, history of the procedure, indications for use of the procedure, limitations and contraindications, technique, alternate or modified technique, avoidance and management of intraoperative complications, and postoperative considerations.
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  • Sales Rank: #829505 in eBooks
  • Published on: 2015-03-15
  • Released on: 2015-03-15
  • Format: Kindle eBook

Most helpful customer reviews

5 of 6 people found the following review helpful.
the best book published to date for our specialty
By JNB
Hands down, the best book published to date for our specialty. Only wished it was released years ago, before I wasted so much money on other books in our specialty. No other book is even close to representing the information contained in this masterpiece. The diagrams & pictures are so detailed, a monkey could follow the instructions. Pure genius. If you don't own this book, you are wrong. A must have addition to your knowledge library.

2 of 2 people found the following review helpful.
VERY GOOD ATLAS FOR OUR SPECIALTY
By PoorPWR
The text is excellent. Well written and concise with outstanding diagrams and photos . It weighs about 20 lbs. It is available on Kindle but it's another $300 plus. I feel that it should be available on your personal Kindle if you purchased the hardback. That is the only reason for 4 stars. I would have given it 5 stars but for over $300, the Kindle version should be available at no extra cost. It's an "at home book". I will update once I have read more of the book and/or if I have made an error and am indeed permitted to use the Kindle version. The other option would have been to make it a 2 or even a 3 volume set as a 6 to 7 lb book is easy enough to tote.

2 of 2 people found the following review helpful.
best around
By Matt Weber
best book I have found. Pictures are amazing. The format is a step-by-step layout which I find the best way to learn, especially when reviewing surgeries prior to going to the OR. I find myself making my notes in a step-wise manner and this book nails it. Would highly recommend this.

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[S361.Ebook] Free PDF Practical Computer Literacy (with CD-ROM) (New Perspectives), by June Jamrich Parsons, Dan Oja

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Practical Computer Literacy (with CD-ROM) (New Perspectives), by June Jamrich Parsons, Dan Oja

PRACTICAL COMPUTER LITERACY provides clear, comprehensive instruction on the basics of computer literacy. This convenient, reader-friendly text integrates computer concepts, Microsoft Office 2013 applications, and Internet essentials within a streamlined package. Concise lessons within each chapter, usually one page in length, are presented in an appealing Frequently Asked Questions format and include full-color screenshots and diagrams. Additionally, the textbook comes with a robust BookOnCD, which is a digital version of the textbook that brings the book to life with videos, animated diagrams, software tours and provides assessment opportunities via WebTrack technology.

  • Sales Rank: #115531 in Books
  • Published on: 2013-10-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.50" h x 10.25" w x .75" l, 2.10 pounds
  • Binding: Paperback
  • 528 pages

Review
PREFACE. Before You Begin. SEECTION I: COMPUTING FUNDAMENTALS. 1. Computer Hardware. 2. Peripheral Devices. 3. System and Application Software. 4. Installing Software. 5. Getting Started with Windows. 6. Working with Windows Settings and Accounts. 7. Working with Files. SECTION II: KEY APPLICATIONS. 8. Getting Started With Application Software. 9. Creating a Document. 10. Formatting a Document. 11. Finalizing a Document. 12. Creating a Worksheet. 13. Formatting A Worksheet. 14. Finalizing a Worksheet. 15. Creating a Presentation. 16. Finalizing a Presentation. 17. Creating a Database. 18. Finalizing a Database. SECTION III: ONLINE CONNECTIONS. 19. Networks. 20. Working with E-mail. 21. Browsing the Web. 22. Computer Benefits and Risks. Projects. Capstone Projects. Index.

About the Author
June Parsons purchased her first computer, an Apple II+, in 1981 and quickly became fluent in BASIC, dBASE II, Lotus 123, WordStar, and a variety of accounting programs. The next year she opened a successful small computer retail store with Dan Oja that also offered software instruction to children and adults. Dr. Parsons taught at the university level for more than 20 years. She holds a doctorate in Educational Technology and was certified by the ICCP in 1995. Dr. Parsons began writing and creating educational software for Course Technology in 1992. She contributed to the Windows for Business and Illustrated Series and developed the New Perspectives, e-Course, and Practical series. She works via the Internet with a team of highly skilled media specialists and desktop publishers located in various states and provinces.

An esteemed professional and respected author, Dan Oja, along with June Parsons, purchased an Apple II+ in 1981 and quickly became fluent in BASIC, dBASE II, Lotus 123, WordStar, and a variety of accounting programs. The next year, he and Dr. Parsons opened a successful small computer retail store that offered software instruction to children and adults. With Dr. Parsons, Mr. Oja began writing and creating educational software for Course Technology in 1992. Together, they contributed to the leading success of the Windows for Business and Illustrated Series. They also developed the New Perspectives, e-Course, and Practical series. Today, Mr. Oja's and Dr. Parson's team of highly skilled media specialists and desktop publishers located in various states and provinces work together via the Internet to deliver exceptional texts.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Well...
By James
What a great deal! I love renting for school because its never worth the price to buy.
Be sure you read the fine print, unlike me. There are A LOT of projects your instructor will assign which require the CD that is supposed to come with the book. Apparently with their used items "supplementary materials are not guaranteed". Mine was "Lost in transit" and they will not provide a replacement, but I was told that perhaps I could buy it from the manufacturer. Guess who can not do half of his coursework this summer without the good grace of his classmates.
Do not take the risk IMHO. rent it from your schools bookstore even if it is a little bit more expensive.
The book was in fair condition when it arrived and I am not being charged for the 'lost' CD so I guess that is nice.

0 of 0 people found the following review helpful.
Glad I bought this, very useful.
By Amazon Customer Mags
Great book, quite a bit I knew, but still enough to unknown to go ahead and buy the book. Great one to add to the educational library.

0 of 0 people found the following review helpful.
Brand New
By Shaelove
Brand new with cd in great condition.

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Kamis, 14 November 2013

[K922.Ebook] Ebook Free Advertising and Marketing Law: Cases and Materials (Volume 1), by Eric Goldman, Rebecca Tushnet

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Advertising and Marketing Law: Cases and Materials (Volume 1), by Eric Goldman, Rebecca Tushnet

Advertising and Marketing Law: Cases and Materials (Volume 1), by Eric Goldman, Rebecca Tushnet



Advertising and Marketing Law: Cases and Materials (Volume 1), by Eric Goldman, Rebecca Tushnet

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Advertising and Marketing Law: Cases and Materials (Volume 1), by Eric Goldman, Rebecca Tushnet

This is a casebook on advertising and marketing law. Due to the length of the book (1,400 pages in total), we have broken the book into 2 volumes. This is the order page for Volume 1. You can find the order page for Volume 2 at https://www.createspace.com/5001930. The book's table of contents:

Volume 1
Preface
Chapter 1: Overview
Chapter 2: What is an Advertisement?
Chapter 3: False Advertising Overview
Chapter 4: Deception
Chapter 5: Omissions and Disclosures
Chapter 6: Special Topics in Competitor Lawsuits
Chapter 7: Consumer Class Actions
Chapter 8: False Advertising Practice and Remedies
Chapter 9: Other Business Torts

Volume 2
Chapter 10: Copyrights
Chapter 11: Brand Protection and Usage
Chapter 12: Competitive Restrictions
Chapter 13: Featuring People in Ads
Chapter 14: Privacy
Chapter 15: Promotions
Chapter 16: The Advertising Industry Ecosystem–Intermediaries and Their Regulation
Chapter 17: Case Studies

While we’ve done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman (egoldman@gmail.com) and he will email you a PDF at no extra cost.

  • Sales Rank: #124618 in Books
  • Published on: 2014-08-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.79" w x 6.00" l,
  • Binding: Paperback
  • 792 pages

About the Author
Eric Goldman is a professor of law and Co-Director of the High Tech Law Institute at Santa Clara University School of Law. Before he became a full-time academic in 2002, he practiced Internet law for eight years in the Silicon Valley. His research and teaching focuses on Internet, intellectual property and advertising law topics, and he blogs on those topics at the Technology & Marketing Law Blog, http://blog.ericgoldman.org. Rebecca Tushnet is a professor of law at Georgetown University Law Center. She clerked for Associate Justice David H. Souter and worked on intellectual property and advertising litigation before beginning teaching. Her academic work focuses on copyright, trademark and advertising law. Her blog is at http://tushnet.blogspot.com.

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0 of 0 people found the following review helpful.
A++++ sooo interesting
By FloridaLitiGator
loved this class..i still read this book a lot/search the PDF

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Selasa, 12 November 2013

[U101.Ebook] Download PDF Who's in Charge?: Free Will and the Science of the Brain, by Michael S. Gazzaniga

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Who's in Charge?: Free Will and the Science of the Brain, by Michael S. Gazzaniga

“Big questions are Gazzaniga’s stock in trade.”
—New York Times

“Gazzaniga is one of the most brilliant experimental neuroscientists in the world.”
—Tom Wolfe

“Gazzaniga stands as a giant among neuroscientists, for both the quality of his research and his ability to communicate it to a general public with infectious enthusiasm.”
—Robert Bazell, Chief Science Correspondent, NBC News

The author of Human, Michael S. Gazzaniga has been called the “father of cognitive neuroscience.” In his remarkable book, Who’s in Charge?, he makes a powerful and provocative argument that counters the common wisdom that our lives are wholly determined by physical processes we cannot control. His well-reasoned case against the idea that we live in a “determined” world is fascinating and liberating, solidifying his place among the likes of Oliver Sacks, Antonio Damasio, V.S. Ramachandran, and other bestselling science authors exploring the mysteries of the human brain.

  • Sales Rank: #263676 in Books
  • Brand: Ecco Press
  • Published on: 2012-09-11
  • Released on: 2012-09-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .61" w x 5.31" l, .45 pounds
  • Binding: Paperback
  • 272 pages
Features
  • Ecco Press

Review
“Gazzaniga is a towering figure in contemporary neurobiology. . . . Who’s in Charge? is a joy to read.” (Wall Street Journal)

“A fascinating, accessible, and often humorous read for anyone with a brain! And a must-read for neuroscientists, psychologists, psychiatrists, and criminal attorneys.” (Library Journal (starred review))

“Fascinating. . . . Gazzaniga uses a lifetime of experience in neuroscientific research to argue that free will is alive and well.” (Salon.com)

“Terrific. . . . [An] engrossing study of the mechanics of thought.” (Publishers Weekly)

“A fascinating affirmation of our essential humanity.” (Kirkus Reviews)

“From one of the world’s leading thinkers comes a thought-provoking book on how we think and how we act. . . . An exciting, stimulating, and at times even funny read that helps us further understand ourselves, our actions, and our world.” (CNBC.com, Best Books for the Holidays)

“An utterly captivating and fascinating read that addresses issues of consciousness and free will and, in the end, offers suggestions as to how these ideas may or may not inform legal matters.” (Daily Texan)

“[The] scope of Michael S. Gazzaniga’s Who’s in Charge? is huge—it tackles the age-old debate of free will [and] offers a lot to consider about what Gazzaniga deems the ‘scientific problem of the century.’” (Portland Mercury)

“Fascinating. . . . [An] intriguing and persuasive treatment of the moral implications of modern neuroscience.” (Reason.com)

“This exciting, stimulating, and sometimes even funny book challenges us to think in new ways about that most mysterious part of us—the part that makes us think we’re us.” (Alan Alda, actor and host of Scientific American Frontiers)

From the Back Cover

There is no "you" consciously making decisions. So how do we make decisions? How can we have free will if we don't pull the levers on our own behavior? What moral and legal implications follow if we don't have free will? Who's in Charge? is a primer for a new era in the understanding of human behavior that ranges across neuroscience, psychology, ethics, and the law with a light touch but profound implications.

About the Author

Michael S. Gazzaniga is internationally recognized in the field of neuroscience and a pioneer in cognitive research. He is the director of the SAGE Center for the Study of the Mind at the University of California, Santa Barbara. He is the author of many popular science books, including Who’s in Charge? (Ecco, 2011). He has six children and lives in California with his wife.

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6 of 7 people found the following review helpful.
Unconvincing and unclear arguments for choice and responsibility
By Nik
The author's thesis on free will is mostly incomprehensible to me. He says that at the individual level we don't have free will and in fact we don't even have a "self", and I agree with him. However, he says that at the social level (two or more minds interacting) people do have responsibility, they can make choices, and they are deserving of punishment. Why? Because of ... chaos theory, emergence, and downward causation, it seems. I'm not going to try and describe his argument fully here, because it would hurt my brain trying to write it out in a way that is comprehensible.

His argument is partly based on the idea of mental causation. This basically says that a current mental state can cause a future physical brain state. For example, if you are angry, that mental state can cause changes at the molecular level in the brain, in a "top down" fashion. This is in opposition to the generally accepted scientific idea that one physical brain state causes the next physical brain state via the laws of physics (which may include randomness), and that mental states are simply the result of underlying physical brain states. If mental causation makes sense to you, then you might agree with the author's thesis.

It seems that the author has fallen into a trap that many writers about free will have fallen. He believes that we "must" be able to make choices and take responsibility for things because that's how he feels and how most people feel at an intuitive and emotional level. As a result, he creates convoluted arguments that misuse ideas from modern physics to try and get to the conclusions that he needs to reach. He also annoyingly does not spell out his conclusions clearly, forcing the reader to do more work than necessary to make sense of what he is saying.

Though "free will" is in the title of the book, he probably devotes less than ten pages to directly arguing about free will. These rest is just explaining neuroscience to a lay audience. Some of it is quite good, especially chapter 3 on consciousness where he describes how the "self" is really just a fiction created by the mind. For this chapter I give the book two stars instead of one.

0 of 0 people found the following review helpful.
Much more than free will
By John T
As a reductionist this book provides a good view of the whole is greater than the sum of the parts. To me the mystery of free will is yet unresolved. I accept as fact neuroscience accepts determinism as the rule, but from my viewpoint I exercise free will. It could be an illusion, of course, an yet Is a perfect fit for our elaborate selection process. This book is a must read!

2 of 2 people found the following review helpful.
Dry, but life changing.
By Seen On Radio
This was a tough read because it it's highly technical and specific, but I'm so very happy that I took the time to get through it and learn so much about the mind and the brain.
I believe that knowing and understanding more about free will, where it comes from and what it really is, makes me a better neighbor, friend, patent, and spouse.
Scientifically fascinating and thought provoking.

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