Selasa, 21 September 2010

[C924.Ebook] Fee Download A Dictionary of Marketing (Oxford Quick Reference), by Charles Doyle

Fee Download A Dictionary of Marketing (Oxford Quick Reference), by Charles Doyle

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A Dictionary of Marketing (Oxford Quick Reference), by Charles Doyle

A Dictionary of Marketing (Oxford Quick Reference), by Charles Doyle



A Dictionary of Marketing (Oxford Quick Reference), by Charles Doyle

Fee Download A Dictionary of Marketing (Oxford Quick Reference), by Charles Doyle

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A Dictionary of Marketing (Oxford Quick Reference), by Charles Doyle

Offering international coverage, this accessible and wide-ranging guide provides over 2,600 alphabetical entries on virtually every aspect of marketing, ranging from traditional marketing techniques and key theories to the recent explosion of internet-related marketing methods. Users will find entries on planning, pricing, promotion, positioning, pod-casting, social media marketing, and search engine optimization, among many other topics. The book also features a time line of key events and over 100 web links, accessed via an up-to-date companion website. In addition, the main appendix provides greater depth on the subject, including advertising and marketing case studies with a strong international focus. These are arranged thematically--automobile industry, food and drink, luxury goods, and so on--illuminating the iconic brands, marketing campaigns, and the slogans that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilized successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professionals.

  • Sales Rank: #1622272 in Books
  • Published on: 2011-05-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 5.10" h x 1.10" w x 7.60" l, .70 pounds
  • Binding: Paperback
  • 436 pages

About the Author

Charles Doyle is currently Chief Marketing Officer and Head of Research at Jones Lang Lasalle in London.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Marketing must have
By Hollywood67
Whether just starting your marketing career or an old timer, like me, this dictionary of terms is a must have. I find myself reaching for this comprehensive book often. Sometimes just to look up a new social media term. Other times to help explain something to a more junior marketing team member. I also use it when I need a proper definition for use in educating my internal stakeholders. It is just something handy for anyone in marketing to have at hand.

0 of 1 people found the following review helpful.
Five Stars
By razan
Amazing book .. Meet my expectations and i've learned many things from the book so far. :D

0 of 1 people found the following review helpful.
great book
By Mizz Doyle
For marketers. Good book

See all 4 customer reviews...

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A Dictionary of Marketing (Oxford Quick Reference), by Charles Doyle PDF
A Dictionary of Marketing (Oxford Quick Reference), by Charles Doyle PDF

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